On 14 March 2019 the EDPB issued a Statement on the use of personal data in the course of political campaigns, following its 8th plenary session. This was supposed to be an important position document in light of the upcoming EU Parliament elections in May, however it left us with even more questions and not one solution.
Just a short recap of what’s been going on in relation to the subject matter:
- the Cambridge Analytica scandal – really, there’s no need to remind everyone about the details, but you can consult the ICO’s section on the case.
- There are issues about Member States’ laws regulating the use of personal data for political purposes. See the example of Spain, where the GDPR application law has been approved with an article which raises concerns about collecting personal data from other sources in order to carry out electoral activities. The Spanish DPA states that the law should not be applied as to allow profiling based on political opinions and send personalized communications based on those profiles – however the law was adopted with the problematic provisions in place. This issue was also raised by EU MP Sophia in ‘t Veld and the Commission answered this February that it has contacted the Spanish Minister of Justice to clarify the content of the Spanish legal provisions.
- In Romania, privacy advocacy NGO ApTI sent a complaint to the Commission indicating problems with the Romanian law which applies the GDPR. These problems include the provisions on processing special categories of data by political parties without the data subjects’ explicit consent (GDPR Art. 9.2.d) – i.e. instead of “legitimate activities” the law says “achieving their objectives” and does not limit the processing just to “members or to former members of the body or to persons who have regular contact with it in connection with its purposes”.
Despite the obvious need for clear guidance, the EDPB Statement is very brief and looks like it was rushed in order to tick a box. Here’s why:
|EDPB Statement||GDPR Article 21(1)|
|Solely automated decision-making, including profiling, where the decision legally or similarly significantly affects the individual subject to the decision, is restricted.||The data subject shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her.|
So it’s back to work as usual with our remaining questions:
If the GDPR were a supermarket, there’s a big spill in the political purposes isle and the EDPB is sending someone in with a tissue.
[…] personal data for promoting political messages – this is something which we pointed out in this PrivacyOne article. Much harm can be done by using personal data to infer political opinions and target people with […]