CASES, SANCTIONS AND CLAIMS
- (2017, Dec) The Italian DPA investigated an advertising system which used face recognition technology to analyze demographic aspects regarding the audience and measure the level of satisfaction towards the advertisement, among others.
- (2019, May) Irish DPA opens formal investigation into Quantcast regarding the application of the GDPR in the company’s online advertising business, following complaint filed by Privacy International.
- (2019, May) Irish DPA opens formal investigation into Google Ireland Limited, on the issue of personalised online advertising.
- (2019, May) The Hellenic DPA imposed sanctions on Renewal Private Medicine Ltd, fining the company for unsolicited marketing calls. You can find the decision, only available in Greek, here.
- (2019, Jun) The Italian DPA sanctioned a call center with a fine of 2 M€ for unlawful data processing in its role as a data controller.
- (2019, Jul) The UK Competition and Markets Authority has just published a final report on their market study into online platforms and digital advertising.
- (2019) Complaints were filed in four different countries lodged against IAB Europe and Google.
- (2019, Jul) Italian DPA prohibits sending marketing communications to loyalty cardholders.
- (2020, Jan) The ICO continues its oversight of real time bidding (RTB) in adtech, as important actors have pledged to resolve issues raised by the authority.
- (2020, Jan) The Norwegian Consumer Council (Forbrukerrådet) publishes an extensive report on the violation of consumer rights by the online advertising industry.
- (2020, Jan) The Italian DPA fined Eni gas e luce with 11.5 M Euros for unsolicited telemarketing and activating contracts without request.
- (2020, Feb) The Italian DPA (Garante) applies a huge fine on a telecom company for unlawful marketing practices.
- (2020, Jul) A telephone operator company in Italy was fined 0.8 M EUR for unsolicited marketing and violation of the right to withdraw consent, among others.
- (2020, Oct) PrivSec Report: ICO issues enforcement notice to Experian over unlawful use of data for marketing purposes.
REPORTS AND ARTICLES FROM OTHER ORGANISATIONS
- (2019, Apr) IAB Europe and IAB Tech Lab: launched public consultations on the new proposed version of the Transparency & Consent Framework for the digital advertising ecosystem.
- (2020, Jan) Karolina Iwańska: 10 Reasons Why Online Advertising is Broken.
- (2020, Apr) Fieldfisher: EU E-marketing requirements. National law consent requirements for sending business-to-consumer (‘B2C’) and business-to-business (‘B2B’) email marketing around Europe.
- (2020, Aug) James Fenelon: An overview of data sharing in adtech.
- (2019) Data protection in the B2B Sector in Germany – read this compelling article by reuschlaw.
OFFICIAL GUIDELINES, REPORTS AND STATEMENTS
- (2019, May) ICO (UK): launches campaign to help people be more aware on how they are targeted with online advertising.
- French CNIL: kit for developers, including guidance on using libraries and SDKs provided by third parties.
- (2019, Jun) ICO (UK): Updated report into adtech and real time bidding.
- (2019, Jul) Irish DPC: Guide for users about app permission requests.
- (2019, Sep) Bavarian DPA: FAQ regarding the requirements for WebFonts, Maps, GoogleAnalytics, Facebook Custom Audience (read here an article in English on the topic).
- (2019, Sep) Irish DPC: guidance on direct marketing and GDPR requirements.
- (2019, Nov) German DPAs: Consent of the users should be the legal basis for using third party services for online tracking.
- (2019, Dec) ICO Blog: Adtech and the data protection debate – where next?
- (2020, Jan) ICO (UK): launches consultation on draft direct marketing code of practice.
- (2020, Feb) Belgian DPA: detailed direct marketing guidelines.
- (2020, Feb) UK Centre for Data Ethics and Innovation: recommendations aim to make online targeting more accountable, increase transparency, and empower users to take control.
- (2020, May) Irish DPC: guidance that provides answers to some frequently asked questions about the rules which apply to electronic direct marketing.
- (2020, Sep) EDPB: public consultation on Guidelines 08/2020 on the targeting of social media users.
- (2020, Oct) ICO published a report into data protection compliance in the direct marketing data broking sector.
